Services
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Accurate, timely data is the foundation of our service.
The Grocery data processing services that Synovate Aztec offer in Australia and New Zealand, provide customers with vital input into tactical and strategic decisions relating to the Grocery channel. Accuracy and timeliness of data are essential to the decision making process and are the major focus in providing these services. The superior flexibility of Synovate Aztec's processing services allows customers to tailor the Grocery databases to reflect the needs of their users, and changes that occur in the marketplace. The availability of data and methods of analysis are constantly changing. The flexibility of Synovate Aztec's processing services means that Synovate Aztec customers will always keep pace with the market.
The major concern of any business is how to
grow; how to grow sales; how to grow revenue
and how to grow profitability?
With the stockpile of information growing by
the minute, businesses irrespective of their
size, scale are looking for data experts that
can turn data into actionable information.
Our Advanced Analytics dept deliver results
that empower your organisation with crucial
information that will assist your business
with their strategic plans. Our key services include:
For more information, please contact your Synovate Aztec Account Manager.
Synovate AZTEC has established two separate consumer panels:
Combined, they allow you the flexibility to monitor purchasing trends over time within Woolworths, Australia’s largest grocery retailer, and validate with purchases from other retail outlets.
Woolworths Shopper Panel.
One of the largest continuous consumer panels in the world (50,000 shoppers), it enables brand marketers to gain insights previously unachievable. The panel is designed to be representative of the entire Woolworths shopper universe, on a State, Metro/Regional & Basket size basis.
For the first time you can:
In Home Panel
A continuous In Home Panel of 5,000 households. The sample is representative of the total Australian population, and demonstrates shopping behaviour from all retailers.
How would ShopperView benefit my business?
ShopperView provides a level of detail not achievable through scan data alone. The Woolworths Shopper Panel also is a non-visible intrusion into shopping habits, so consumers will shop for items that they may otherwise not record. ShopperView therefore allows marketers & sales teams to:
Understand Sales Drivers:
Evaluate New Product launches:
Provide Shopper Insights:
Find Consumers to Target, and Measure results:
Covering ALL Channels. By combining Woolworths Shopper Panel and the In Home Panel, ShopperView provides a one-stop insight into all of your consumers. From non-grocery stores to the lowest penetration products, ShopperView can help you answer your Customer Insight questions.
Where can I get more information? For more information on the ShopperView service, please contact either your Synovate AZTEC Account Manager, or phone the Customer Insights team on (03) 9563 6022 or (02) 8789 4000.
Synovate AZTEC, as Data Agent for Woolworth’s, Australia’s largest grocery retailer, has obtained access to every single transaction that occurs within all Woolworths supermarkets. Through BasketView, you too are able to access that information.
There are 2 different delivery methods for the BasketView Data, being:
BasketView via Woolworths on Web
Available via Woolworths On Web, BasketView is available to you in the shortest possible time frame after the transaction occurs. BasketView appears as an additional list of reports on your report sidebar, and is in keeping with regular Woolworths On Web reporting screens to assist retrieval.
Once a report request has been submitted and processed, an e-mail will be sent back to you, with the attached report in a ready to use Excel format.
Reports include:
Integration in Temple databases & SmartView reports.
AZTEC Temple is a powerful interactive tool designed to let users build their own reports either manually or via report wizards. The AZTEC Temple interface can also be pulled directly into Microsoft Excel and PowerPoint applications via the Temple for Excel & PowerPoint links.
For users requiring quick and easy access to regularly updated standard reports we have developed AZTEC SmartView. The AZTEC SmartView application delivers instant high quality reporting in tabular and graphic formats.
By adding several BasketView measures into Temple & SmartView, such as Penetration & Weight of Purchase, users are able to provide accurate insights into consumer buying levels alongside their regular scan data.
How would BasketView benefit my business?
BasketView provides a level of detail not achievable through scan data alone. BasketView therefore allows marketers & sales teams to:
Understand Sales Drivers:
Evaluate Multibuy & BOGOF Promotions:
Where can I get more information?
For more information on the ShopperView service, please contact either your Synovate AZTEC Account Manager, or phone the Customer Insights team on (03) 9563 6022 or (02) 8789 4000.
Synovate Aztec offer a scan based panel to track the Pharmacy distribution channel in both Australia and New Zealand. The representative sample of stores in the panel covers metropolitan and rural areas as well as an excellent cross-section of the various pharmacy banners in both countries.
In today’s increasingly competitive marketplace it is no longer good enough to know what sales you achieved; you need to know why. To achieve this Synovate Aztec has perfected the ability to integrate data from other sources to help explain market share movements. This includes linking information such as ex-factory sales, promotional displays, advertising expenditure and weather into the one database. Sales data from other channels such as Route or Pharmacy can also be included to complete the picture.
(data in temple out)
AZTEC Temple databases can be created directly
from a clients own internal data using the
AZTEC D.I.T.O Program. This utility takes data
from any ODBC data source and creates a Temple
database with appropriate filters and
hierarchies. Using D.I.T.O, Data Marts can be
created from existing Data warehouses. For
existing clients this will bring the scan data
and internal data onto the same AZTEC Temple
platform. D.I.T.O also creates all totalling
required and has proven to do this much
quicker than existing methods available in
data warehouses.
Some of the many benefits of using D.I.T.O are:-
"Accurate, timely information is the
foundation of our service"
"Having member specific warehouse sales data
enables negotiations between suppliers and
distributors members using a common data
source"
The
Synovate
Aztec customer service team is the most
experienced in the retail information
industry. Our team members focus on working
with a small number of individual clients,
providing the analysis and experience to
deliver our customers a real competitive edge.
Any Sales or Marketing role involves some
level of data analysis. Whatever the amount,
it is essential to understand how to use the
available tools and data to achieve the
highest quality of analysis with the greatest
economy of time and effort.
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