Synovate Aztec

Data Agency Services

Synovate Aztec acts as a “data agent” to retailers who wish to sell their data in to the marketplace. Data Agency allows the separation of the “raw scan data” from “processing and reporting” services and increases transparency to retailers and manufacturers as to the value of the retailers’ scanning information.

The Data Agency model will introduce a competitive scan data management environment in Canada for the first time in over 65 years with three key results;

• more dollars will be shared with the retailers
• the “Data + Service” cost to manufacturers will be lowered
• better and faster products and services available to the CPG industry

It’s a proven model that creates healthy competition in a market where none currently exists.

How It Works

As a Data Agent, Synovate Aztec is responsible for formatting the data for the retailers it represents in a releasable state, delivering the data to the clients’ processing & reporting partner (Data Processor) and where appropriate collecting raw data fees. Retailers will allow access between the Data Processors in order to create the market level benchmarks required to determine market shares.

The Data Agent service also includes reporting back to the retailer. In this case, databases and reports can be customized depending on the needs of the specific Retail client.

As a Data Processor, Synovate Aztec offers processing and reporting services to manufacturer customers that are directed at enabling them to develop and communicate their growth strategies to retailers. And then, track and modify the success of those strategies at speeds never before seen in the Canadian marketplace.

Synovate Aztec places easy to use software and simple, customised reports in the hands of operational, managerial and executive levels of the business. Tools like Temple, Temple for Excel and Temple for Powerpoint. The same tools and the same data are used by both manufacturers and retailers alike.

The result is better, faster and cheaper access to state-of-the art information in easy to use tools that makes doing business simpler.