Synovate Aztec

Services

Accurate, timely data is the foundation of our business.

Synovate Aztec creates teams of data analysts who implement proven systems and experience in data checking and processing across all channels and types of data. This, in conjunction with our state of the art production facilities, enables us to get it right the first time, on time.

Retail Data Processing

The retail data processing services that Synovate Aztec offers provide customers with vital input into tactical and strategic decisions relating to CPG retail channels. Accuracy and timeliness of data are essential to the decision making process and are the major focus in providing these services. The superior flexibility of Synovate Aztec's processing services allows customers to tailor the retail databases to reflect the needs of their users, and changes that occur in the marketplace.

The availability of data and methods of analysis are constantly changing. Synovate Aztec offers processing and reporting of market level, key account and retail specific transaction data down to the individual shopping basket. The flexibility of Synovate Aztec's processing services means that Synovate Aztec customers will always keep pace with the market.

Aztec Advanced Analytics

With the ever growing need for more powerful and actionable information to aid successful decision making, Synovate Aztec will be offering Synovate Aztec Advanced Analytics.

Advanced Analytics adds value to your business assisting you with a comprehensive list of services that will certainly be able to assist you with your company’s analytical needs.

Our key services will include:

Promotional Modelling & Tracking
Forecasting
Efficient Assortment
Price Modelling
Consulting Projects
Training Programs

Data Integration

In today’s increasingly competitive marketplace it is no longer good enough to know what sales you achieved; you need to know why. To achieve this Synovate Aztec has perfected the ability to integrate data from other sources to help explain market share movements. This includes linking information such as ex-factory sales, promotional displays, advertising expenditure, Stats Canada and weather into the one database.

AZTEC D.I.T.O

AZTEC Temple databases can be created directly from a clients own internal data using the AZTEC D.I.T.O Program. This utility takes data from any ODBC data source and creates a Temple database with appropriate filters and hierarchies. Using D.I.T.O, Data Marts can be created from existing Data warehouses. For existing clients this will bring the scan data and internal data onto the same AZTEC Temple platform. D.I.T.O also creates all totalling required and has proven to do this much quicker than existing methods available in data warehouses. For existing clients this will bring the scan data and internal data onto the same AZTEC Temple platform. D.I.T.O also creates all totalling required and has proven to do this much quicker than existing methods available in data warehouses.

Some of the many benefits of using D.I.T.O are:-

AZTEC D.I.T.O is very quick to do totaling and in some cases has cut days off period reporting.
AZTEC D.I.T.O is installed at the customers site, so there is no need to transfer data.
Sensitive data can also be loaded into Temple without going offsite.
AZTEC D.I.T.O is scalable. Customers have created AZTEC Temple databases with 25,000 markets and products using D.I.T.O
It can be scheduled to run every night if necessary. Some customers have AZTEC Temple databases with daily data.

Training

Any Sales or Marketing role involves some level of data analysis. Whatever the amount, it is essential to understand how to use the available tools and data to achieve the highest quality of analysis with the greatest economy of time and effort.

Synovate Aztec offers a broad range of training courses that can be customised to suit the particular need of the customer. There are basic, intermediate and advanced levels of software training that address the user's need to understand what the software can do and where to find those functions that are most often used in data analysis and reporting.

Services

Software

Data Agency Services

Retail Data Processing