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LONDON – Leading global market
research agency Synovate today announced the acquisition of Peter
Seagroatt & Associates (PS&A), a UK specialist in the analysis of
retail data.
Established in 1994 and based in Essex, PS&A is the leading supplier
of retail key account information to the UK petrol forecourt and
convenience sectors. Its client base includes top retailers and
their suppliers in those areas.
PS&A will be integrated into Synovate Aztec, the company’s
international retail information business, which has 300 staff in 10
countries and is recognised as an industry pioneer in developing
software for this business area.
Synovate's Global CEO Adrian Chedore said the acquisition of PS&A
will strengthen the services provided to UK retailers and suppliers.
“The combination of PS&A’s data access and customer base, coupled
with Aztec’s world-class software tools, will result in an improved
service for UK retail data clients.”
Chedore noted that this move follows Synovate’s acquisition of SPSL,
Europe’s leading provider of footfall equipment and analysis to
major retailers, in December 2007. “This latest acquisition signals
our determination to be a leading player within the retail area not
only in the UK but also globally.”
PS&A Chairman Peter Seagroatt added, “We have had a successful 14
years, but to go forward, we need access to the best software
available. In my opinion, the Synovate Aztec tools are the top
choice in the market.”
About Aztec
AZTEC Information Systems (AZTEC) was established in 1995 and is now
Australia's leading provider of scan data services. More recently
AZTEC has successfully expanded to New Zealand, Thailand, Malaysia
and the UK. AZTEC supplies market research services to retailers and
suppliers based on retailers’ point of sale scan data and has built
a reputation in Australasia for excellence in customer service, data
and software. More information on AZTEC can be found at
www.aztec.com.au
About Synovate
Synovate, the market research arm of Aegis Group plc, generates
consumer insights that drive competitive marketing solutions. The
network provides clients with cohesive global support and a
comprehensive suite of research solutions. Synovate employs over
5,700 staff in 121 cities across 57 countries. More information on
Synovate can be found at www.synovate.com
About Aegis Group plc
Aegis Group plc is the holding company for Carat, its media
strategy, planning and buying business, and Synovate, its market
research business. These two operating groups provide clients with a
range of services across media communications, marketing consultancy
and market research. Listed on the London Stock Exchange, Aegis is
capitalised at around £1.1 billion and operates in 64 countries.
More information on Aegis is available at
www.aegisplc.com
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