What’s changed? The letterhead.  Plus we now have access to the global resources of Synovate, a fast growing, successful customised research business with over 5,000 staff in 108 offices in 50 countries.  Moreover, in September 2005 Synovate acquired Market Equity in Australia.  Market Equity now trades as Synovate, and significantly broadens the range of solutions that we are now able to offer our customers.  

What’s not changed?  Everything else!  The management of the business will remain as it has been for the last eleven years.  Our business goes from strength to strength.  Not only are we the clear #1 in value-added scan data processing, software and support in Australia, but we have recently developed a new range of tools to address your business needs.  Our advanced analytics tools have wide acceptance in the market, plus we have invested heavily in developing some world’s best practice, innovative household panel tools.  Our Woolworths Shopper Panel of 50,000 households, plus our new in-home panel of 2,000 households are being very well received by the industry.

We look forward to strengthening our relationship with our clients long into the future as Synovate Aztec.